5 Tips to Convert those Window Shoppers to Buyers

There’s a reason why websites are put up – every webmaster is looking to attract the largest number of people to his or her site and is deliriously happy when the statistics show that their traffic is heavy. But when you’re an online business, you’re looking to convert those visitors, both random and otherwise, into revenue, which means you have to make them buy what you have to sell, not just come by, look around and go elsewhere with their credit cards. Here’s how you can get them to do just that:

Easy does it: People are looking for convenience in every aspect of their lives – they want to do things easily and in the shortest time possible. Make the buying process as simple as possible – offer them a neat display of items and prices with a searchable database to start with, and refrain from asking them unnecessary questions when they click the BUY link. Display prices prominently so that they don’t have to open additional pages to see what the product’s going to cost them. In short, make the number of steps from decision to buy to the actual purchase the minimum. If you want additional information, ask them for it after the sale is complete.

Comeback tricks: Get your customers to shop with you again and again by keeping them informed of deals and sales on your site. For those who’ve stopped by and left without buying, track what they’re interested in and send them emails when these items are on sale or available at a lower price.

Holiday cheer: Use holidays to boost your sales by offering more for less. People love the idea of a sale, so it’s up to you to get them to buy from your site rather than brave the shopping crowds at the malls. Start early, and offer your customers early-bird discounts for those who buy first. Similarly, you could sell all your remaining holiday items at a discount the last two days before the big day, a sort of bonus for stragglers.

Information pays: Make your site informative so that customers don’t leave when they don’t find answers. Make sure that policies pertaining to returns and privacy are displayed prominently on your FAQ page, and not hidden in the fine print. You may be able to take customers for a ride once, but if you think they’re going to continue to offer you their patronage after being bamboozled, you’ve certainly got another think coming.

Perk up: Customers love the fact that they’re getting something extra special at your online store, so throw in the mail-in rebates, the discounts for shopping online, the secure channel for credit card transactions, free shipping, and numbers to track their delivery online.

Guest Author Profile:
This post was contributed by Kelly Kilpatrick, who writes on the subject of open courseware. She invites your feedback at kellykilpatrick24 at gmail dot com

More articles by Kelly Kilpatrick

Yahoo Co-Founder Jerry Yang Step Down as CEO - Yahoo is looking for New CEO

Yahoo has officially announced, they are looking for New CEO and Jerry Yang is stepping down from CEO position and will return to it his Former role as Chief Yahoo! & Board Member.

The official Yahoo Press Release says

"Yahoo! Conducting Search for New CEO -

Co-Founder Jerry Yang to Step Down Following Appointment of New CEO and Return to Former Role as Chief Yahoo! and Board Member

SUNNYVALE, Calif., Nov 17, 2008 (BUSINESS WIRE) --

Yahoo! Inc. (Nasdaq:YHOO) today announced that its Board of Directors has initiated a search for a new Chief Executive Officer. Jerry Yang, co-Founder of Yahoo!, has decided to return to his former role as Chief Yahoo! upon the appointment of his successor as CEO, and he will also continue to serve on the Board. Yang, 40, assumed the CEO role at the Board's request in June 2007, and he has led Yahoo! through a strategic repositioning and transformation of its platform."

There is mix reaction over this news in industry moreover this news is much interesting to watch reactions from Yahoo Share Holder's on "I strongly believe that having transformed our platform and better aligned costs and revenues, we have a unique window for the right CEO to take ownership over the next wave of mission-critical decisions facing the company." which he has written in his Memo to Yahoo Employee's about his decision.

BoomTown has obtained the entire memo from Jerry Yang to his employees at Yahoo about his plans to step down as Yahoo CEO. You can read Jerry Yang's last email as CEO written to Yahoo Employee's about his decision on step down.