Interactive Marketing – What, Where, When to use Interactive Marketing

Whenever I heard this term “Interactive Marketing”, it always create buzz over my head. So I thought it’s good to write over this topic. What marketer’s has to say about this another aspect of Marketing?

On doing Google search for this term I land on to some good Blogs, which definitely influenced their users and shows the interactive aspects over their website/Blogs.

If someone ask me about “What is Interactive” I would say it’s like something which is capable of acting on or influencing two way communication or “a term that describes the mode of transaction with a particular information service.” (Define: interactive)

People always debate on marketing topics, to some marketing means getting sales, for some marketing is doing promotions & advertising, for few marketing is a way to create Brand.

If we look Marketing in detail it involve all such aspects that are Sales, Promotion & Advertising, PR (Press & Public Release) Offline/Online all are integral part of Marketing. Marketing actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all whether you are targeting offline or online customer...

Interactive Marketing is also a part of your marketing strategy efforts; if you are planning to target customer’s online. Interactive Marketing is a practice where you care to respond user’s views and plan your strategy in that direction. Interactive Marketing makes it possible to get instant & live feedback from your user, offers lively environment to overcome product deficiencies. You need to listen for customer reaction in Interactive Marketing.

So if you are planning to make your website Interactive, listen for what your readers & Customer has to Say!

Don’t ever ignore them! If you really want to mark you’re presences online by employing interactive marketing tools.

Many of us for research work land to Wikipedia, me too explored Wiki where they define Interactive Marketing as below, hope it will be more useful than my blog post J

Source: WikiPedia

“Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996). Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet.

Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown book selections that match not only their preferences but recent purchases.”

Regards

Afzal Khan (aka “Afzee”)
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